Born Cold Campaign — Orage

The campaign goal is to drive brand awareness and new customer acquisition. Position Orage as a premium outdoor brand backed by design and technologies. Using the brand scope we highlight the uniqueness, functionality and the versatility of the Orage production line. The pace is fast, exciting and positive.

The brand is born cold. With a northern DNA it is bullet proof the harshest conditions. Pushed by design, it offers the best protection without compromising the style. The most versatile collection of your everyday journey.

 

Since 1989 Orage creates premium and durable products that allow you to live your passion day in and day out, in the mountains or on the streets. Orage products are a nod to what makes you unique, a testament to your creativity and extension of your personality.

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Courage Collection — Peppermint Cycling Co.